Founded by Sir Henry Ford in the year 1903, Ford is an American multinational company. It is a global automobile industry leader manufacturing commercial vehicles and automobiles, luxury cars, tractors, trucks and automotive machinery. Ford can be accredited for transforming the car from being a rare luxury to an affordable requisite in the society during mid-1900s. Ford set its firm foot in India in the year 1998 and currently sells a range of cars here. It has its Indian headquarters at Chennai.
Ford cars are known for their huge and toughly built stylish bodies and potent engines. Packed with scores of comfort and safety features, they sport bold exterior design along with comfortable and spacious interiors. Ford is the first automaker to come with the globally reputed 1.0 litre Ecoboost engine along with SYNC. However Ford is often criticised for their high maintenance cost and poor after sales service. But the company is on the path to overcome these shortcomings, and it will be poised to be a market leader in the coming years.
Model T was the first conventional car from the house of Ford Motors Limited. It has come a long way from that old car and sells several modern cars in the country. Today it has the Figo in the hatchback segment which is a delightful little vehicle that can house 5 people easily along with their luggage. Figo is available in both petrol and diesel engines in the price range of Rs 3.8 -6 lakhs.
Ford carries a good name in the sedan market as well. The Fiesta and Classic are well designed spacious sedans that look terrific and also house some of the latest comfort and safety features. They have many models in India with prices ranging from Rs 8 to 10 lakh.
Of late, Ford became a victor in the SUV segment as well with its Ecosport. The Ecosport is a smartly packaged compact SUV with a radical design, comfy interiors and good technicalities. EcoSport price tag of Rs 6 to 10 lakh. Ford already had a good vehicle in this segment – the Endeavour, but it was felt a tad expensive. Ford Endeavour has a forceful road presence besides ample safety and comfort features. Its price ranges from Rs 19-23 lakhs depending on the model.
Apart from these, Ford Figo Concept 2015, Ford Fiesta Facelift 2014, Ford Figo New and Ford Endeavour Facelift 2014 are some of its forthcoming cars in India. Ford C-Max, Ford E and F series, Ford Mondeo, Ford Fusion, Ford Transit, Ford Edge, Ford Escape, Ford Expedition and Ford Explorer are some of the fresh cars which will be seen soon in global markets.
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